Mass communication 是 什么 - Coterminal M.A. in Communication

And mass media use sporting events such as the World Series, the World Cup Soccer, Wimbledon, and the Super Bowl, to act as a ritual event that users participate in.

But in the 1920s, referred not just to the number of people such communication reached, but rather to the uniform consumption and anonymity of the audiences.

In some cases the Opinion leaders are filtering the actual content ensures the information is needed by the people.

Based on this researched data, The Two Step Flow Communication Theory of Mass Communication was developed by Katz and Paul Lazarsfeld.