The infotainment channel NDTV Prime was known as an innovation for being part of a two in one hybrid channel with NDTV Profit, with the same channel providing business news in daytime during weekdays under the designation of Profit and at other times under the designation of Prime.
Between 1998 and 2003, NDTV was in an exclusive agreement with Star India to produce all of their news segments.
Effective November 2, 2012, the Company merged with NDTV One Holdings Limited.