Measuring the extent of the placebo effect is difficult due to confounding factors.
BMJ Evidence-Based Medicine Review.
Some researchers now recommend comparing the experimental treatment with an existing treatment when possible, instead of a placebo.
Conditioning has a longer-lasting effect, and can affect earlier stages of information processing.
What ever could be holding her back? A 2017 meta-analysis based on 5 studies found some evidence that open-label placebos may have positive effects in comparison to no treatment, which may open new avenues for treatments, but noted the trials were done with a small number of participants and hence should be interpreted with "caution" until further better controlled trials are conducted.
Brain, Behavior, and Immunity.