The answer is, it depends.
Identity Here, select the Facebook page you will be running the ads from.
Facebook ads are online advertisements that target people based on their profile information, demographics, behavior, and location on Facebook.
Example of automatically increasing budgets on all high performing ad sets Automating Facebook ad creative testing Testing dozens of ad creatives is also much easier with Facebook Ads automation.
Therefore, you can tailor your Facebook Ads target audiences based on events you want to focus on, such as purchases, sign-ups, adding items to a shopping cart, and more.
If you can't calculate this using your historical data, most business models work if you earn 3x more than you spent on an ad campaign.