It's easy to see Google Calendar in your Gmail sidebar, for example, or to invite your Google Contacts to an event.
The integration with Google features is another plus, assuming you're already a Gmail user.
However, it keeps your calendar a click away, so you can view your events, your agenda, and even tasks, as well as have the functionality of adding new events and tasks directly.
You can also through Zapier.
Its main advantage is the availability of analytics that helps you analyze your schedule and build it with maximum efficiency.
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