In 2004 Reitan Convenience, a branch of the Norwegian bought the rights to use the 7-Eleven brand in Norway, Sweden and Denmark and since then has massively grown the number of operating shops in Scandinavia.
This has the advantage of attracting more consumers, who are possibly less reliant on the convenience aspect, and are likely to buy from both businesses over time.
A dance club in Nepal.
It was also announced that tens of additional locations will open in the next three years.
Commentary: advancing marketing strategy in the marketing discipline and beyond.
It is ideal for university assignments or as a template for a business exercise.