The official writeup for the series says, "When three unlikely business partners incubate their tech idea on the wrong side of the tracks, their fight to build a company is nothing compared to their fight to stay alive.
Herman grows his beard and shaves it off so many times that the filmmakers finally photograph him in front of the mirror with a razor, just to explain the continuity errors.
I always told myself "This might be the first drama I watched where I can't really identify who the lead is" and that's what I actually liked.
And in the world of Start Up, stupidity is equated to intelligence.
The movie has Michael Keaton play the role of Ray Kroc, a businessman.